Video Production Event Support Media Training Online Courses
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Get media confident in under 3 hours!

What you'll get:

This online media training gives you practical, bite-size lessons you can apply today.

No fluff. No jargon.
Just proven techniques that work on camera, on stage, and with journalists.

  • 7 Chapters
  • 38 lessons
  • 162 minutes hand on video training
  • 365 days of full, unrestricted access

This online media training course is the result of more than 25 years of hands-on experience supporting top PR and media agencies. It brings together all the essential topics and proven techniques that have helped professionals succeed in real-world media situations for decades. The course is structured, complete, and easy to follow—covering everything from messaging and interviews to non-verbal communication, technology, and crisis awareness.

What sets this course apart is its practical, modular approach. You get the same comprehensive content you’d find in traditional agency-led media trainings, but in a format you can access anytime, anywhere, and at your own pace. There’s no need to schedule expensive, in-person sessions or coordinate with a full video crew. This makes the course affordable, flexible, and ideal for busy professionals who want to build their skills on their own terms.

While the lessons are presented by an AI avatar for clarity and consistency, the real value comes from the depth and breadth of the content—reflecting years of collaboration with senior consultants and international agencies. This course doesn’t replace the human touch of one-on-one coaching, but it does give you a thorough foundation and a complete overview of the field. It’s the perfect way to prepare for, or complement, more personalized training in the future.

Whether you’re looking for a standalone solution or a strong starting point before working with an agency, this course delivers real educational value, practical tools, and a flexible learning experience—at a fraction of the cost of traditional media training.

To your succes,
Kurt

 

Unlock the full toolkit
Every lesson, every skill, all in one place
your complete media mastery starts here.

 

Online Media Training Program

  1. Fundamentals & Orientation

    3 lessons
    1. Introduction to Media Training | 5' 03"
    2. The Belgian Media Landscape | 4' 44"
    3. How Does an Editorial Board Work (News Release & Newspaper) | 4' 16"

  2. Core of Your Message

    6 lessons
    1. Formulating Your Message | 5' 08"
    2. The Elevator Pitch - Your Story in 60 Seconds | 3" 05"
    3. Your Message-House - Structure in Your Message | 3" 50"
    4. Proactively Preparing for Difficult Questions and Topics | 3' 40"
    5. The Rule of 3 - The Power of Three | 3' 43"
    6. The Rule of One - Focus on One Message | 4' 07"

  3. Interview Skills & Conversation Techniques

    11 lessons
    1. Interview Techniques | 3' 53"
    2. Bridging - The Art of Bridging | 3' 23"
    3. Flagging - Getting the Attention | 3' 34"
    4. Dealing with Tricky Questions | 4' 17"
    5. Blocking - Setting Your Boundaries in Media Interviews | 4' 14"
    6. Rapid Fire & Ambush Interviews | 4' 40"
    7. Dealing with Personal Questions as the Face of Your Company | 3' 38"
    8. Dealing with ‘Off the Record’ Questions | 3' 31"
    9. "Asking Questions - Taking Back the Control | 3' 53"
    10. Not Taking Negative Words & Not Naming Competitors | 4' 03"
    11. Personal Views & Hypothetical Questions - Staying Professional Under Pressure | 3' 37"

  4. Powerful Communication Techniques

    7 lessons
    1. Repetition - The Message Sticks | 4' 50"
    2. Keywords and Soundbites - The Art of Quotation | 3' 57"
    3. Contrast - Reinforcing Your Point Through Contrasts | 3' 20"
    4. Storytelling - The Power of Stories | 3' 07"
    5. Pauses and Silence - The Power of Timing | 2' 59"
    6. The Sandwich Method - Giving Constructive Feedback | 3' 18"
    7. Call to Action - Direct Your Audience | 3' 10"

  5. Practice, Presentation & Setting

    5 lessons
    1. Nonverbal Communication | 5' 25"
    2. Practical Tips for On-site Interviews with Camera/Reporter Crew | 5' 47"
    3. Scene Setting in Interviews - Environment, Image and Direction | 3' 51"
    4. Technology in Interviews - Possibilities and Dangers | 4' 55"
    5. Podcasts - Your Story in Sound Form | 5' 49"

  6. Practice, Social Media & External Help

    4 lessons
    1. Practical Exercises During Media Training | 7' 56"
    2. Crisis Communication - Responding Strongly and Carefully | 5' 47"
    3. Social Media & Crisis Communication | 3' 24"
    4. The Benefits of Working with a PR & PA Agency | 5' 01"

  7. Reflection & Growth

    1 lesson
    1. Evaluation of Training - Self-Esteem, Growth and Next Steps | 4' 12"